Sustainable fashion in the English language mirror

The research is conducted in the critical eco-linguistics domain, an umbrella term for diverse academic inquiries and empirical evidence. aim of article analysis English words lexical structures used to verbalize two major aspects sustainable fashion as a new movement world vision – ethical conscious with focus on animals thrifting. Sustainable has number dimensions categorized conscious, green, circular, eco-friendly fashion, vegan fashion. goal much common environmentalism green marketing. Ethical focuses exploitation both humans, encompasses animal rights, fair trade animal-related products, working conditions industry what are quite often not decent. Vegan promotes non-animal plant-based textiles man-made fabrics. Circular centres clothes recycling, extending terminology upcycling, downcycling regenerating. Thrifting, renting, sharing popularize slow Coverage sustainability mass media resulted into coinage eco-conscious word collocations their increasing frequency. Several word-forming models dominate including numerous V-ing describe manufacturing processes activities, non+N, non+Adj coinages emphasize denial traditional practices. Some (animal, cruelty) components (eco-) have become more noticeable past decade. adjective 'sustainable' among 1% top Modern (Merriam-Webster dictionary online, n.d.) though collocation ‘sustainable fashion’ fixed yet by this or its counterparts. Thus be conceptualized find way dictionaries well mentality designers, manufacturers consumers worldwide. Increasing vocabulary should familiar push them rethinking lifestyle, clothing choices, becoming eco-conscious.